Second Wave AI JobsAI job titles, explained
Titles that mean the same job. The same work gets called many different things, which makes these roles hard to search for. This is our plain-English key.
Why so many titles?
Because the role is new. The MTF Institute studied 100 live AI enablement vacancies in August 2026 and found 82 unique titles, 75 of them used only once. The work was consistent; the names were not.
AI enablement & adoption
13 live jobs →Owns company-wide AI training and adoption.
Also called: AI Adoption Lead, AI Fluency Lead, AI Upskilling LeadWorks inside one part of the business to get AI tools used, often building simple solutions too.
Also called: AI Business Partner, AI Enablement PartnerDesigns and delivers AI training for colleagues.
Also called: AI Learning Specialist, AI IT Training SpecialistUsually a part-time responsibility: the go-to AI person in a team. Rarely a job title on its own.
Also called: AI AmbassadorAI transformation
11 live jobs →Leads change programmes where AI changes processes and ways of working.
Also called: Business Transformation Manager (AI), Digital Transformation Manager (AI)Finds and tests new uses of AI, then hands the good ones to delivery teams.
Also called: AI Change LeadRuns a portfolio of AI projects to time and budget.
Also called: AI Project Manager (larger programmes)AI operations & implementation
8 live jobs →Keeps AI tools and automations running and useful day to day.
Also called: AI Ops LeadRolls out specific AI tools to teams and makes them work in real processes.
Also called: AI Deployment LeadBuilds automations and workflows with low-code tools and AI.
Also called: Automation and AI Analyst, Automation LeadA generalist who makes data easier to use, automates work and helps colleagues use AI. HSPG's AI Analyst is a good example.
Also called: AI Business AnalystHead of AI
5 live jobs →Owns AI strategy, priorities and governance at a company that isn't an AI company.
Also called: Director of AI, AI Lead, AI Strategy LeadA senior enablement role: leads adoption across a whole organisation or membership.
Also called: Director of AI AdoptionAI-heavy roles
9 live jobs →Any established job (ops, HR, CRM, finance) where rolling out AI is a core duty, even though the title doesn't mention AI.
An operations role whose duties include introducing AI and automation into how the business runs.
Also called: Process Improvement and Automation Lead, Strategy & Operations ExecutiveOwns customer service or CRM systems and leads the AI and automation projects inside them.
Also called: Customer Service CRM Product Owner, CX Project ManagerLeads change in a finance or HR team where AI tools are part of the new way of working.
Also called: Credit and AR Manager (Change), Senior HR Advisor