What the job involves
Sets and delivers the UK and Ireland AI strategy for Entain, the group behind Ladbrokes and Coral, picking AI uses across customer experience, operations, marketing and safer gambling.
From the ad, in plain English:
- Owning the UK and Ireland commercial AI strategy and roadmap, tied to measurable commercial outcomes
- Leading adoption of generative AI, agentic AI and machine learning across digital and retail channels
- Building business cases and advising executives on AI investment and adoption
Who it suits
Senior leaders from transformation, operations, data or innovation who can set direction and govern risk.
Why it's on Second Wave AI Jobs
AI in title
The job title names AI, and AI is the main purpose of the role. Entain isn't an AI company. How we choose jobs.
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