Second Wave AI JobsUK salary benchmarks for non-technical AI roles
For employers setting pay. Every figure comes from pay stated in UK job ads on Second Wave AI Jobs.
Of the 59 UK non-technical AI job ads we have listed (posted between 4 Jun 2026 and 23 Oct 2026), 22 (37%) state pay. The 18 that give an annual salary run from £40,000 to £110,000, with a median midpoint of £68,750. 3 contract ads give a day rate, from £600 to £1,000.
Pay by role type
| Role type | Ads listed | State pay | Annual salary range | Median midpoint | Day rates |
|---|---|---|---|---|---|
| AI adoption and enablement lead | 20 | 8 (40%) | £40,000–£80,000 (7 ads) | £67,500 | None stated |
| Head of AI | 5 | 4 (80%) | £45,000–£110,000 (3 ads) | Too few ads | £800–£1,000 (1 ad) |
| AI automation and AI operations | 11 | 4 (36%) | £50,000–£80,000 (3 ads) | Too few ads | £600 (1 ad) |
| AI transformation | 13 | 1 (8%) | £40,000–£60,000 (1 ad) | Too few ads | None stated |
| AI-heavy roles | 10 | 5 (50%) | £55,000–£91,880 (4 ads) | Too few ads | £600–£650 (1 ad) |
Role types with at least 3 ads stating pay have their own page. The others are shown in full below.
Pay pages by role
Other role types
AI transformation
Fewer than 3 of these ads state pay, so there is no separate page yet.
Of the 13 AI transformation ads we have listed (posted between 4 Jun 2026 and 22 Oct 2026), 1 (8%) states pay. One gives an annual salary: £40,000 to £60,000.
| Role | Employer | Location | Advertised pay | Posted |
|---|---|---|---|---|
| AI Innovation Manager | Marketing agency (via Duke Recruitment Network) | London | £40,000–£60,000 | 15 Sep 2026 |
AI-heavy roles
These are existing jobs, such as product owners, analysts and HR advisers, with AI rollout written into the core duties. They are too different from each other for one salary benchmark, so we list them here.
Of the 10 AI-heavy ads we have listed (posted between 14 Aug 2026 and 22 Oct 2026), 5 (50%) state pay. The 4 that give an annual salary range run from £55,000 to £91,880. With 4 annual salaries we show the range, not a median. One contract role gives a day rate of £600 to £650.
| Role | Employer | Location | Advertised pay | Posted |
|---|---|---|---|---|
| Colleague Experience & Innovation Senior Manager | Lloyds Banking Group | Bristol | £78,098–£91,880 | 22 Oct 2026 |
| Credit and AR Manager (Change) | Employer via Absolute Recruit | London | £65,000–£75,000 | 7 Oct 2026 |
| Customer Service CRM Product Owner | Consumer technology business (via Morgan McKinley) | London | £80,000–£90,000 | 2 Oct 2026 |
| Senior Business Analyst (contract) | Employer via TXP | London | £600–£650 a day | 28 Sep 2026 |
| Web & Digital Delivery Manager | Membership organisation (via Michael Page Marketing) | London | £55,000–£65,000 | 22 Sep 2026 |
What this means if you are hiring
Most UK ads for these roles don't state pay: 37 of 59. An ad that states pay lets candidates judge the level before they apply, and you can compare your figure with the ranges above. Our guides cover how to hire an AI enablement lead and what to put in the job description.
How we worked these out
- Every UK ad we have listed for this kind of role, live or closed. Each listing links to the employer's own ad, or the job board it was posted on.
- Pay counts only when the employer states it in the ad. We never estimate pay or fill gaps.
- For an annual range we take the midpoint (for example £60,000 for £55,000–£65,000). A single figure is its own midpoint.
- Ads that state only a maximum ("up to") count as stating pay, but have no midpoint. Day rates are shown on their own.
- We show a median only when at least 5 ads give an annual salary. Below that we show the range.
- Role types are ours, set when each role is added. Ads posted through a recruitment agency often don't name the employer.
For job seekers: UK pay for non-technical AI roles, from live listings only. You can quote these figures if you credit Second Wave AI Jobs and link to this page. Please don't copy the listings in bulk. See our terms.
Questions
How much do non-technical AI roles pay in the UK?
Of the 59 UK non-technical AI job ads we have listed (posted between 4 Jun 2026 and 23 Oct 2026), 22 (37%) state pay. The 18 that give an annual salary run from £40,000 to £110,000, with a median midpoint of £68,750. 3 contract ads give a day rate, from £600 to £1,000.
What share of UK AI job ads state pay?
22 of the 59 UK non-technical AI ads on Second Wave AI Jobs (37%), posted between 4 Jun 2026 and 23 Oct 2026.
Where do these figures come from?
Only from pay stated in UK job ads listed on Second Wave AI Jobs, live or closed. We never estimate pay. Data checked on 25 Oct 2026.
Hiring for one of these roles?
List it on Second Wave AI Jobs and we link straight to your own ad, so applications come to you.
Free to post until 31 Jan 2027, then paid. Founding employers keep launch pricing.